Professional Overview

Award-winning global marketing director with nearly 20 years of experience in creating high-value campaigns that have helped technology and healthcare corporations generate revenue and advance their brands.


Experience

OrbitalRX
Marketing Director
March 2020 - March 2024

Recruited by board member to join early-stage pharmacy tech start-up as marketing leader. Responsibilities included building new website, generating leads, branding initiatives, and implementing a CRM. During time of company transition, additionally stepped into sales leadership role to structure sales and manage entire process from lead generation to execution of contracts, while also driving partner sales channels.

  • Generated more than 60 sales-qualified demo requests using less than $60K annual budget

  • Built a pipeline of more than $2M in sales opportunities in only 18 months

  • Personally closed more than $650K in annual recurring revenue

  • Marketing efforts engaged Pfizer to become primary customer for launch of new data product


Tryon Solutions
Director of Marketing
April 2018 - March 2020

Developed marketing program from strategy, budget, and management review, to content creation, email campaigns, trade shows, and a website overhaul, all while managing the largest product release in company history. Directed internal and external team of marketing managers and freelancers.

  • Earned more than $3M in sales opportunities from marketing activities in less than 2 years

  • Exceeded lead gen targets by 160% and increased lead gen by nearly 6000% YoY

  • Managed $500K marketing budget: found cost-savings to close year $130K+ under budget while overachieving on goals

Bivarus  (acquired by Press Ganey)
Director of Marketing
May 2017 - April 2018

Head of marketing organization that drove growth through brand building and marketing initiatives leading to the acquisition of the company by national leader in health care performance solutions. Manage team of 2 junior marketers, 3 contractors, and 2 external agencies.

  • Increased lead gen activities resulting in 126 opportunities in 2017 vs. 18 opportunities in 2016 under previous marketing director

  • Earned more than $2.2M in sales opportunities from marketing activities in less than 1 year vs. $100K in 2016

  • Built new website which incorporated SEO best practices resulting in numerous global partnership and sales opportunities (including one for $400K), as well as an increase in organic search traffic

  • Successes achieved despite a $15K cut in monthly budget


Clinipace Worldwide (now Caidya)                           
Director of Marketing        
November 2012 - May 2017
Management of clinical research organization’s (CRO) $1M+ annual budget to produce monthly webcast and whitepaper lead gen campaigns, website overhaul, sales events, rebranding activities, graphics creation and marketing automation.

  • Generated more than $795M in new sales opportunities in less than 4 years

  • Saved organization more than $100,000 by eliminating outsourcing and executing programs internally

  • Webcast registrations range from 200-1200 registrants; average 450 potential buyers/show

  • Website redesign: consistent traffic increase; Google user experience score improved to 97/100


Core Health Technologies + Surety Systems              
Director of Marketing  
February 2012 - October 2012
Direct strategy, execution and analysis of entire marketing program for 2 separate IT services companies. 

  • Increased unique visits by 150+% and doubled engagement

  • Saved more than $10K in graphic design, supply and printing costs

  • Used survey to land a $20K+ project with a new client

  • Launched new brand in one week (website, print collateral, multiple webinars and brand identity)

 
TechTarget                                          
Social Media Marketing + Community Manager                                     
April 2010 - February 2012
Conceptualized, created, launched and promoted TechnologyMarketers.com, a question and answer social community for marketers in the high-tech industry. Also, managed and marketed ITKnowledgeExchange.com, a global social community for IT professionals. 

  • Exceeded pre-launch bloggership goal by 300% and pre-launch blog post target by 80%

  • Used social media to drive 60% of traffic to site

 
Ipswitch                                         
Marketing Programs Manager         
March 2007 - December 2009
Served as marketer for a multi-million dollar high-tech B2B and B2C software company. 

  • Directed social media efforts that led to 41 product trials and 32 product issues resolved

  • Built community of more than 1,000 members in less than one year while performing marketing responsibilities

  • Successfully placed 7 articles in 9 publications, within 1 year.

  • Managed social media strategy and execution, customer reference and case study programs, conference planning and exhibition, and global public and analyst relations


HCPro                                      
Associate Marketing Communications Manager  
February 2005 - March 2007
Produced new products from conception to market for healthcare industry publishing company. 

  • Successfully partnered with editor and designer to create award-winning campaigns

  • Executed direct marketing campaign that generated highest subscription sales in newsletter’s 10-year history

  • Implemented two award-winning email campaigns that each resulted in more than $115K in revenue

Knowledge + Skills

Marketing Planning                                 Leadership + Management                  Marketing Strategy                         
Corporate Communications                   Event Marketing                                    Budget Management                                           
Reporting + Analysis                               Email Marketing                                    Content Creation                       
Sales Collateral Development                Lead Generation                                   Demand Generation                                           
Pardot                                                      Marketo                                                HubSpot Inbound Marketing Certified                   
Salesforce                                               Google Adwords Certified                   Google Analytics (Beginner + Advanced Courses)   
Web Content                                           Webinar Production                              Web Development                                     
Brand Management                                WordPress                                             Search Engine Marketing (SEM)                         
Social Media                                           Twitter                                                    Search Engine Optimization (SEO)            
LinkedIn                                                  Instagram                                               Facebook                                                         
YouTube                                                  Wistia                                                     Graphic Design                                             
Adobe InDesign                                     Microsoft Office                                      Dreamweaver                                     
Healthcare + Life Sciences                    Technology + Software                           Inbound Marketing                                 


Education 

BS, Communications + Graphic Design | Cum Laude  |  Salem State University  |  Salem, MA
 

Certifications & Groups


Volunteer Work

Vance County Animal Shelter        2013 - Present
Marketing Consultant & Fundraiser

  • Raised $30K+ to build new animal shelter

  • Built website to help raise awareness for the shelter

Wake County Animal Center         2013 - 2020                           
Foster, Volunteer & Marketing Consultant     

  • Launched and managed @WakeGOVPets Instagram, Pinterest and Twitter accounts

  • Headed efforts to modernize the WakeGovPets website and adoption gallery

  • Built and managed volunteer marketing team

  • Fostered multiple long and short term dogs