Professional Overview

Commercial marketing leader with a proven track record of driving pipeline, revenue growth, and go-to-market impact across B2B healthcare, life sciences, AI, and technology organizations. Generated more than $800M in sales opportunities, supported acquisitions, and built high-performing marketing functions from early-stage through scale.

Known for translating complex offerings into clear market positioning and measurable commercial results, aligning marketing and sales, and leading strategy across demand generation, brand, product marketing, and communications.

Experience

VP, MARKETING | BEKhealth 01/2025 - Present | +7 mos. as contractor

Build and lead the full marketing function, including growth, demand generation, ABM, product marketing, brand, content, and lifecycle, for an AI-powered clinical research technology company, operating with less than $250K in marketing spend over 19 months.

Generated $2.68M in marketing-sourced pipeline across 59 deals, converting 19 into $939K in closed-won revenue (32% win rate by deal count, 35% by pipeline value), while expanding marketing's revenue impact through nurture-driven reactivation of cold, sales-sourced accounts
Made marketing the primary revenue engine: from January 2025 onward, marketing sourced 61% of the closed-won deals representing 66% of the company’s closed-won revenue
Built a highly efficient demand engine, generating 10.7× pipeline-to-marketing-spend and 3.8× ROAS
Created the content, SEO, and messaging strategy that organically converted Johnson & Johnson into an inbound prospect
Secured BEKnetwork’s first two large site-network partnerships, expanding the company’s RWD footprint and opening new opportunities for multi-year data commercialization revenue
Increased direct website traffic 113% and pageviews 49%; improved SERP placement from page 5 to page 1 through SEO and AEO/GEO content strategy

FOUNDER + PRINCIPAL | Nichols Marketing + Strategy 02/2013 - Present

Partnered with organizations in a contract capacity to strengthen marketing strategy, execution, and revenue impact. Clients include:

MARKETING DIRECTOR | Sitation 04/2024 - 12/2024

Hired to build and lead the marketing function for an AI-powered digital merchandising services and software company, managing a junior marketer and a $50K budget.

Increased lead generation by 300%+ YoY through a multi-channel strategy spanning content, email, and digital
Implemented HubSpot-driven marketing infrastructure and content programs that increased team output and improved lead quality by 125% YoY

DIRECTOR OF SALES & MARKETING | OrbitalRX 03/2020 - 03/2024

Recruited by the board of directors to build and lead marketing for an early-stage pharmacy tech start-up with no existing marketing function.

Drove 5x increase in user acquisition through integrated marketing strategy built from the ground up
Generated 60+ sales-qualified demo requests on less than $60K budget
Qualified $2M+ in pipeline opportunities and closed $650K+ in ARR within 18 months
Drove SEM strategy that helped secure Pfizer as a primary customer for a new product offering
Identified missed pipeline opportunities under an outsourced sales model, stepped in to lead the sales function internally, and formalized the process from lead generation through contract execution to recover momentum

DIRECTOR OF MARKETING | Tryon Solutions 04/2018 - 03/2020

Built and led the marketing function for a supply chain execution systems consulting and services firm, managing one direct report and a $500K budget.

Generated $3M+ in revenue through targeted webcast and content programs
Exceeded lead generation targets by 160% and year-over-year results by 500%+ through an integrated content and demand generation strategy
Closed the year $130K+ under budget while surpassing all key marketing goals

DIRECTOR, MARKETING | Bivarus 05/2017 - 04/2018

Recruited by the CEO to rebuild and lead the marketing function for a healthcare technology company specializing in real-time patient survey solutions for providers, overseeing 2 new hires and driving the growth that culminated in the company's acquisition by Press Ganey.

Grew marketing-sourced sales opportunities from $100K to $2M+ in a single year—a 20x increase
Generated 126 sales opportunities through redesigned lead generation programs, a 600% improvement from the prior year
Launched a revamped SEO-driven website that secured a global partnership and a $400K deal; organic traffic increased 60% in 11 months

DIRECTOR, GLOBAL MARKETING | Clinipace Worldwide (now Caidya) 11/2012 - 05/2017

Recruited to build and lead global marketing for a leading clinical CRO, managing internal and external teams across Germany, Taiwan, and US with a $1M annual budget, generating $795M in new sales opportunities in less than 5 years.

Led rebranding efforts across 3 acquired companies, unifying them under a single global brand identity while expanding the company's market presence and showcasing its growing international expertise and footprint
Launched and managed Marketo marketing automation, enabling systematic prospect outreach that improved lead management efficiency by 40% and increased sales team productivity by 25%
Orchestrated monthly webcast campaigns producing 200–1,200 registrants per show (avg. 450), driving a 60% increase in qualified leads

DIRECTOR OF MARKETING | Core Health Technologies 02/2012 - 10/2012
SOCIAL MEDIA MARKETING + COMMUNITY MANAGER | TechTarget 04/2010 - 02/2012
MARKETING PROGRAMS MANAGER | Ipswitch 03/2007 - 12/2009
ASSOCIATE MARKETING COMMUNICATIONS MANAGER | HCPro 02/2005 - 03/2007