Professional Overview

Marketing director with nearly two decades of experience building and leading marketing organizations that have spearheaded global initiatives generating $800M+ in revenue opportunities, facilitated 3 acquisitions, and elevated brand recognition for B2B/DTC tech, healthcare, and life sciences corporations. Ability to multi-task and quickly pivot in environments that benefit from hands-on teamwork and cross-functional leadership.

Experience

OWNER | Nichols Marketing + Strategy 02/2013 - Present

MARKETING DIRECTOR | Sitation 04/2024 - 12/2024

• Implemented organizational structures that aligned marketing and operations efforts with company initiative, improving team efficacy by 125%

• Orchestrated a multi-channel marketing strategy, increasing lead generation by 300%+ YoY
  

VICE PRESIDENT OF MARKETING | OrbitalRX 03/2020 - 03/2024

• Recruited by the board of directors to create the marketing strategy for an early-stage pharmacy tech start-up, which drove 5x increase in user acquisition

• Evolved into sales leader during company transition: formalized sales process from pricing and lead generation through execution of contracts

• Generated more than 60 sales-qualified demo requests using less than $60K

• Qualified a pipeline of $2M+ in opportunities; closed more than $650K in ARR in 18 months

• Engaged Pfizer to purchase and become primary customer for new product using SEM

DIRECTOR OF MARKETING | Tryon Solutions 04/2018 - 03/2020

• Developed and implemented comprehensive marketing plan to increase brand awareness and drive sales which generated more than $3M in sales from targeted marketing campaigns

• Exceeded lead gen targets by 160% and YoY lead gen outcomes by more than 500%

• Managed $500K marketing budget; found cost-savings to close year $130K+ under budget while overachieving company goals

DIRECTOR OF MARKETING | Bivarus  (acquired by Press Ganey) 05/2017 - 04/2018

• Constructed and led marketing team that drove growth through marketing initiatives leading to the company’s acquisition

• Improved lead gen activities resulting in 126 sales opportunities, a 600% increase from 2016

• Secured $2M+ in sales opportunities from marketing activities in 2017 vs. $100K in 2016

• Launched a revamped website integrating SEO strategies, which secured a global partnership and sales opportunities, including a $400K deal; organic search traffic increased by 60% in 11 months

DIRECTOR OF GLOBAL MARKETING | Clinipace Worldwide (now Caidya)                                 11/2012 - 05/2017

• Managed internal and external marketing teams located in 3 countries, and a $1M annual budget

• Orchestrated monthly webcast lead generation campaigns resulting in a 60% increase in qualified leads; led rebranding efforts that boosted brand awareness by 15% and customer engagement by 30%

• Led the planning and execution of marketing automation and CRM system implementations, which improved lead management efficiency by 40% and increased sales team productivity by 25%

• Attained $795M in new sales opportunities in less than 5 years through marketing programs

• Grossed 200-1200 monthly webcast registrants: average of 450 potential buyers per show

DIRECTOR OF MARKETING | Core Health Technologies           02/2012 - 10/2012
SOCIAL MEDIA MARKETING + COMMUNITY MANAGER | TechTarget                   04/2010 - 02/2012
MARKETING PROGRAMS MANAGER | Ipswitch                                              03/2007 - 12/2009
ASSOCIATE MARKETING COMMUNICATIONS MANAGER | HCPro                       02/2005 - 03/2007

Education 

COMMUNICATIONS + GRAPHIC DESIGN | Bachelor of Science (BS) | Cum Laude  |  Salem State University  |  Salem, MA

Knowledge + Skills

Certifications & Groups

Volunteer Work